One language across two websites, English and Persian. Warm stone neutrals, an industrial gold pulled from the mark, and a technical, datasheet-grade type stack for a buyer who reads the numbers.
A gold cog encircling a P monogram — the mechanical heritage of a cutting plant. Emblem stays gold on every background; the wordmark switches tone. Keep clear space of one emblem-radius on all sides.
Gold is the single accent — used for emphasis, never as a background for long text. Ink anchors headers and footers; paper and stone carry the body.
Archivo for display, IBM Plex Sans for body, IBM Plex Mono for codes and spec values. In the Persian site, Vazirmatn replaces Archivo and Plex Sans; Plex Mono stays for Latin figures.
Dense, low-porosity travertine with a calm ivory field and fine, consistent veining — vein cut or cross cut, filled or unfilled.
Radii stay tight (3px controls, 6–8px cards). Borders are hairline stone; shadows are avoided in favour of clean rules.